Business signs are an integral part of your company’s brand, marketing strategy and merchandising efforts. They communicate a range of information, from basic operating hours and contact information to complex messages about the company’s culture. The design of a business sign can make or break its effectiveness. There are a few things that you and your signage partner should keep in mind to ensure your project is successful.

A good business sign like one in Best Business Signs Phillly is concise and direct. This helps customers easily understand the information it contains and makes the sign more visually appealing. It should also be readable from both near and far so that it’s visible no matter where it is located. The content of a business sign can include anything from your company’s address, phone number and logo to your products and services, operating hours and any special offers or discounts that you may be running.

When selecting a company to produce your business signs, experience matters. This is because the longer a sign company has been in business, the more they will have learned about the nuances of their craft. They will be able to work with you to create a sign that will meet your needs, and they’ll be better positioned to handle any unforeseen challenges that arise.

In addition to experience, a reputable business sign company will be able to provide you with an accurate estimate for your project. They will be able to review the scope of work for your business and determine the size, materials and specifications that will be needed to make your sign as effective as possible. They will also be able to explain any potential pitfalls that could arise in the project’s timeline and come up with a plan for how to avoid them.

Another important consideration when selecting a business sign company is their ability to install your signs. For example, if you are going with an acrylic channel letter sign, your sign maker will need to be able to install it for you. They will need to know how to properly mount the signs and will need to be familiar with local building codes and ordinances that pertain to the type of sign you’re getting.

Once your business signs have been produced, it’s time to start thinking about installation. A reputable signage company will be able to handle this for you, or they will be able to recommend an installer who can. Depending on the type of sign you’re using, you may need to obtain permits or have your design reviewed by a building inspector. This process can add to the overall cost of your sign project, so it’s important that you consider this factor when determining your budget. Once your sign is installed, you’ll be able to enjoy the benefits of a well-designed business sign that works 24 hours a day to help your customers find you. It’s an investment that will pay off for years to come.